What's in a Consumer's Mind During Trade Shows

April 5, 2009

By Mara Hernandez-Capili

As a consumer and a fan of craft fairs, I always see to it that I get the best experiences in making my purchase. I am fond of attending craft fairs as these are great venues where I can source cheap and useful finds. I always go to craft fairs where I can find unique and useful things for my own use. I usually keep some of the things I buy and others I wrap and give as presents.

Being a consumer there are guidelines that I have in choosing the right kind of crafts. There are wide options to choose from and it can be a bit confusing and overwhelming at first. Having a planned idea before leaving home saves me from making unwanted purchases or impulse buys in the first place. Before coming to craft fairs I already have a detailed plan on what to buy and what not to buy.

First important aspect I look for in a product is its quality. I really dont mind spending more on an item which I deemed has the better or the best quality among its contemporaries.

Next factor I look for is the attitude of the seller or the merchant. I am one of the people who vouch that a sellers attitude is equally important with the product that she sells. Take a look at this example. If two products are balanced and have the same characteristics in terms of price and quality, one would choose to buy from someone she sees as a friend. That is the reason why a good relationship with your buyers is extremely important in the world of selling.

Now that some of these facts are laid out for us to know, as a business person it is always better to keep them in mind to be able to have a successful crafting business.

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