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Sony Entertainment has launch its next generation computer entertainment system, the PlayStation 3. PS3 features Cell, a processor developed by six leading entertainment companies: SCEI, Rambus Inc., IBM, NVIDIA Corporation, Sony and Toshiba. It also has Blu-ray Disc ROM with a maximum storage of up to 54 GB (Dual Layer). This new creation provides entertainment content in High Definition quality through modern technology under copyright protection. PS3 technology features a high resolution of 2080 progressive scan method as a standard - a step above 720 Progressive Scan method/1080 interface method. Computer power is increased to 2 teraflops (a new graphics expression never before possible). All the characters and objects are more refined and realistic, landscapes and environments are presented in real-time. Consumers will be able to enter the world as it is seen and experience all the action in real time. With over 13000 game titles available, all software is compatible with PlayStation, PlayStation 2, PlayStation 3 systems.

Playstations are sold in more than 120 countries worldwide, with Sony Entertainment, the undisputed leader in the gaming systems. Combined research and development of the Playstation 3 with the most advanced system in the market. Several companies have provided Sony with the latest innovations. Real-time 3D computer graphics are improved, and delivered by the Cell processor with super computer like performance. Software manufacturers from around the world are wildly creating content for new games, the Playstation 3 of the most popular gaming systems - quality formatting can never imagine how to make a reality just a bit closer to science fiction films. The objectives are the development and production of new and exciting experiences for gaming enthusiasts. Efforts are made to combine technology with artistic expression, providing the ultimate gaming and interactive entertainment.